Social Media Campaigns
The identity of a story is found not only in its content but also in its aesthetics.
Through marketing we have to convey the essence of a product to its audience. Good products often fail—not because of their quality—but because they are misrepresented. It is therefore vital not only to sell the product, but also its atmosphere, essence, and even its vibe.
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Collection Inc.
A company that prioritized the elevation of its products through artistic merit.
They innovated within their field by incorporating screens, lights, three-dimensional elements, and personalized designs that became greater than the sum of their parts. Their media strategy included weekly TikToks featuring the company’s owners, monthly themed campaigns, advertising for convention appearances, and community engagement through games and trivia.
Incognito
A play about the nature of identity, obsession, and loss.
The minimalistic set design and cinematic score served to heighten the performances and emotional stakes. The campaign focused on highlighting positive reviews, emphasizing the play’s three-story structure, and showcasing the overall “feel” of the production.
Other Projects
A sample of posts from three theatrical productions demonstrates that each story—and each product—tells its own narrative, and the marketing should reflect that. When audiences fall in love with something through social media, they become more receptive to the story the creator wants to share.